Branding Great Brands

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PS-Branded-History

    WHAT WE DO     

PS Branded is your outdoor branding & display specialists


Founded in 1989 by Brad Anassis. Since it’s inception Portable Shade has been striving to use only the finest materials to construct a range of outdoor branding

products under the PS banner. Portable Shade collapsible canopy, a mainstream product by PS, is the easiest way to put you out the sun and in the shade. 

BUT branding your shade has become the key that turned PS into a major industry player.


In 1999 PS installed a range dye sublimation Mimaki fabric printers using heat transfer press equipment. 2009 saw the latest direct to fabric version of Mimaki arrive

on it’s door step. Since then PS has expanded into a wide range of Race Branding Pit Systems and now team clothing using only the finest fabrics.


What sets us apart


Operating out of a brand new 35 000 SQF factory in the capital city of South Africa namely Pretoria, PS employ top team of 60 professionals to run your product

through the factory from design to dispatch. Portable Shades can be custom manufactured to suit your team colours and sponsors names. Take a look down pit row

next year and you will see the products being used by the top teams. 

Portable Shade has officially opened its doors in the USA in February 2010 based out of Daytona Beach and are also available in: Australia, Dubai, Canada and Namibia

GET TO KNOW US BY WATCHING OUR VIDEO

    Sublimation Printing

You might be asking yourself, what exactly is Sublimation printing and why would I want print my next job utilizing that process?


Sublimation is a dye-print technique that allows for all-over prints, with unlimited colors on a lightweight fabric. The sublimation dye is printed onto a special transfer paper using specialty ink. The artwork is then

transferred to the garment using heat and pressure. The dye is absorbed directly into the fabric becoming part of the garment.


So why would you want to print using Sublimation? When you have smaller run jobs that need full color, or the artwork is complex – then sublimation is the perfect solution. Because the artwork is digitally printed

there are no additional set-ups or charges for each color. You don’t want to feel the ink on the shirt? Since the ink is directly absorbed into the fabric, it doesn’t feel heavy or thick.


Just some advantages WHY YOU SHOULD CHOOSE US to brand your products:

-Ability to create all-over, seam to seam designs on the front and back

-Unlimited color options at no extra cost

-Maximum detail for complicated designs

-Sublimation dye will not crack, peel or fade

-Can’t feel the print on the garment

-Can Match your Business Colors with every PANTONE given 

PRINTER_BACKGROUND

Print any PANTONE colors on Products (Printed right every single time)

SHIRT_SUBLIMATION_BACKGROUND

CMYK is made up of four colours: ‘C’ cyan, ‘M’ magenta, ‘Y’ yellow and ‘K’ black. When printing four color process, each color is put on the paper  separately, and then layered. If you zoom in on a printed image you

will notice half-toning or little dots of colour  layered over one another.


As a result of the above, CMYK colours can vary depending on the angle of application for the above colours, the paper stock, printer and several other elements. Simply, they are not a universal standard. In order to

provide a standard, the Pantone system has been created. As others explained, it is often referred to as a spot colour. It is an ink that is premixed to the colour required and printed from a dedicated plate, rather than

being simulated by overprinting dots of ink like CMYK. This means that you can print a wider range of colours not achievable through CMYK, neons and metallics are two examples of this and both feature in the

Pantone system. Because it is a premixed ink, it is a solid colour, it will be of a higher quality on the final print item and also allow you to ensure you know exactly what that colour is (thanks to the PMS books and

examples on coated and uncoated stock).

      A lot of people use Pantone inks when they either want to:

       - Print a limited range of colours e.g. Just the one Pantone, in this case it could be cheaper than creating the same colour via a 4 colour method (CMYK)

       - You require a colour that sits outside what's available through a CMYK process e.g. A neon

       - You require an accurate representation of a specific colour at high quality, Pantone colours will allow this so long as you use a printed swatch book as reference.    

 On screen colours can still vary due to calibration so always refer to an up to date book. In our opinion, Pantone references allow a company/brand to ensure consistencyacross all their printed Comms and where possible the Pantone colour should always be used. It is the designers job to ensure a suitable CMYK breakdown can be supplied for instances when this is not possible.

   Print Quality

VECTOR_AND_RASTER_2

 What's the difference between raster and vector? This question is asked by many newbie designers, webmasters, marketers and other interested individuals - and sometimes the answers can be:

 -confusing as the names raster and vector themselves. It's time to clarify the difference between raster and vector once and for all.


A raster image is made of up pixels, each a different color, arranged to display an image. A vector image is made up of paths, each with a mathematical formula (vector) that tells the path how it is 

shaped and what color it is bordered with or filled by. The major difference is that raster image pixels do not retain their appearance as size increases - when you blow a photograph up, it becomes 

blurry for this reason. Vector images do retain appearance regardless of size, since the mathematical formulas dictate how the image is rendered.

Pros and cons of rasters and vectors


Raster images are capable of displaying a myriad of colors in a single image and allow for color editing beyond that of a vector image. They can display finer nuances in light and shading at the right resolution. Vector images are scalable, so that the same image can be designed once and resized infinitely for any size 

application - from business card to billboard. Raster images cannot be made larger without sacrificing quality. Vector images cannot display the natural qualities of photographs. Raster images are often large files, while vector images are relatively lightweight. Raster images are used in web and print, vector images

cannot as of this writing be used in electronic format - they must be converted to a raster first. Vectors display at the highest resolution allowed by the output device, while rasters blur when blown up.


When should I use a raster or a vector?


Raster images are primarily used with photos, which is why Photoshop is a raster editing program. Adobe Illustrator, on the other hand, is a vector drawing program that automatically creates your vector formulas as you draw. Logos, letterhead, and other graphic elements are typically best created as vectors; while photographs are best

left for rasters. All vectors must be converted to raster for web use. Text is typically rendered in vector format. If you're not sure whether you should create a raster or vector

file, follow this simple rule of thumb: If you're drawing something from scratch with only a few colors, go with vector. If you're editing a photo with multiple colors, go with

raster. Many projects use vector drawings and vector images together - a brochure, for example, might include a corporate logo (vector) plus an image of happy customers

(raster). For more information on rasters and vectors.

    Inovation and Branding out on new Ideas such as 3D PRINTING

GREEN Environment means a better tomorrow and better future.


Here we pursue knowledge and practices that can lead to more environmentally friendly and ecologically responsible decisions and lifestyles, which can help protect the environment and sustain its natural resources for current and future

generations.



Material waste is 25 percent less with 3D printing over casting. The study suggests that, while energy consumption is similar for both processes, casting actually produces much more CO2 directly due to the fact a ceramic mold is burned out in a

high-temperature furnace.


One of main benefits of 3D printing is that lighter parts can be printed which have the same strength as heavier parts made with other processes.Prototyping injection mold tools and production runs are expensive investments. The 3D printing process allows the creation of parts and/or tools through additive manufacturing at rates much lower than traditional machining .